Fetch Blog

A lot of work goes into our paper. But even more goes onto it. 

Paper's the blank canvas, the starting point. It's the creativity of the people with whom we work that brings it to life. The Fetch Blog is a little snap shot of that work. Here we show you our latest paper samplers, cool work our clients have done, KWD news including environmental updates, wild paper tales and any up and coming paper, design and print events. We'll be uploading new stuff every week so send us your best work.

A first of its kind short film about paper

A group in the USA called Airbnb created this amazing short film. ‘Hollywood & Vines’ is a film directed via Twitter and shot entirely on Vine (the six second video function you can use on this online channel). The transformative journey of a simple piece of paper is depicted in this short film. This ‘story about travel, adventure and finding your place in the world’ (that’s Airbnb mission statement) is cool and it’s pretty symbolic that they used paper to do it.

After the script was set, the director began tweeting directions about what to shoot on Vine, speaking with the most prolific Viners to create perfect shots. The result? Over 100 submissions were used with entries coming in from everywhere including San Francisco, Hong Kong and Kuwait.

We snatched this line from our friend Deborah Corn at PrintMediaCentr, it sums it up perfectly: “Symbolically, we all start off as blank sheets of paper waiting for our stories to unfold. As we journey through life, the page fills up with memories and experiences, and the things that connect us more than keep us apart. This video is a nice reminder of that.”

Creating connections that matter

Good news paper lovers! Three of the top 10 most effective advertising channels are print based. Australia Post recently surveyed over 9000 people (download here) ranging from youth and young professionals to families and retirees in a report called ‘Creating connections that matter: how Australians want to hear from brands’. The findings debunk the modern advertising myth that connections made via digital channels are all that matter. Instead, catalogues and flyers, TV, press, radio and direct mail out-ranked online methods. Here are the top ten:

1    Catalogues and flyers
2    TV
3    Press
4    Radio
5    Personalised direct mail
6    Email
7    Outdoor
8    Social media
9    Online display
10  Tele-marketing

We found some interesting insights about the print based methods and how consumers feel about them:
Consumers rank catalogues and flyers as the most effective advertising channel because they are tangible, credible and easier to refer to later.

Press and other print collateral are considered most effective by families – a key target market for many businesses.

Direct mail is ranked amongst the top five advertising channels because it is tangible and portable, with the added bonus of tailoring the message to the recipient.

65% of average Australians find physical, printed catalogues and flyers a key tool when buying new clothes to update their wardrobes.

Personalised direct mail is considered the most useful channel for people wanting to keep in touch with the performance of their superannuation.

Youth is significantly more likely to consider direct mail effective because it is trustworthy.

Consumers use different channels depending on their path to purchase, with the top three being websites, TV and catalogues and flyers.

From reading the study, we did find a multichannel mix approach is the key. Choosing the right ‘channels’ whether it’s website, TV or print advertising depends on your audience. That’s marketing 101 kind of stuff which may be common sense for some people but understandably not everyone. Interesting enough, the report also highlights that marketers are not spending as much as they should in the most effective channels like catalogues and flyers. We could ask why?  But it’s like the question ‘how long is a piece of string?’ 

It comes back down to creating value around print so hopefully the results of this survey have provided you with some key pieces of information that will help you next time you’re selling in print to your customers. Like this piece of recent news we found on ProPrint, announcing the Hannanprint win. They won the prestigious Myer supplier awar,’ ahead of the big two TV networks, for the Myer mainstream catalogues and Myer One rewards program catalogues they print. Good news again!

Dumbo Feather magazine printed on our paper. Woo hoo!

We get a real kick out of seeing commercial print projects that use our stock. We've long been lovers of Dumbo Feather, a magazine that profiles some of the more interesting people on the planet like editor of Monocle Tyler Brûlé, Alain de Botton and more recently Clare Bowditch. We're talking conversations with artisans, activists, composers, choreographers, chefs, humanitarians, ethical fashion designers a media mogul even.

The latest issue is gorgeous with its burst of colour on the front care of Clare's flower head piece. The mag is printed on two of our uncoated stocks Sovereign Offset 250gsm (cover) and Sun Offset 120gsm (text). Another example of people making our paper look daaaamn good. 

For your local Dumbo Feather stockist email the team admin@dumbofeather.com or have them delivered straight to your door.

Dinosaur Designs booklet

Dinosaur Designs is one of the Australia’s most celebrated brands in jewellery, homewares and objet d’art. To showcase their stunning new range, Dinosaur Designs aka Louise Olsen and Stephen Ormandy, partnered with Hoyne Design and photographer Nicholas Samartis to produce a highly collectible annual publication. Its graphic and textural imagery had us at page one. The theme is modern tribal, as Louise Olsen said: “With this collection, we played with the rhythmic sensibility of colour and pattern. Strong earthy tones are balanced with earthy neutral tones.

The 32pp A5 booklet is printed offset CMYK with fluoro orange ink on HannoArt Satin 170gsm and cover Impact 100% recycled 300gsm. The dust jacket is designed as a treatment which unfolds to reveal a double sided poster, printed offset CMYK with fluoro orange on Impact 100% recycled 100gsm. The publication is a work of art in itself – a real little beauty that does the brand justice. To view Dinosaur Design’s beautiful new range see www.dinosaurdesigns.com.au/collections

Title: Dinosaur Designs
Agency: Hoyne Design NSW
Client: Dinosaur Design
Printed by: Oxygen Printing NSW
Architecture for dogs

We found this hilarious website the other day 'Architecture for dogs'. Well, it might be funny to us and quite serious to others but either way it's totally cool. Invented by a group of clever architects and designers, people all over the globe can watch the videos, download any of the 13 blueprints or pictures and make the constructions themselves. Sort of like a poochy IKEA yet much more elaborate. Ingenous really.

K.W.Doggett Fine Paper business cards

Our new look business cards have arrived and look smashing, bringing us from the 90’s to the noughties, oh yeah!! There has been a suite of four cards designed by David Lancashire Design (VIC), the same peeps that designed the Doggett branding many years ago. We used a variety of stocks and printing processes as part of the overall rebrand.

Here is a description of the four cards:
1. Purple geometric dog – printed 1 PMS 266 (Doggett purple) and black on Strathmore Premium Super Smooth Ultimate White 432gsm.
2. Origami dog – printed matt white pigment foil stamp on Hercules Greyback 450gsm.
3. Silhouette dog – printed gun metal grey foil + matt black foil stamp on Conqueror Laid Concrete 300gsm duplexed to Conqueror CX22 Diamond White 320gsm.
4. Tangram dog – printed 4 colour process (high gamut*) plus 1 PMS on Knight Smooth White 200gsm and triplexed to Kaskad Fantail Orange 270gsm.

Print specs:
• All the shells were printed at Southern Colour (VIC).
• Foiling was done at Lorimier (VIC).
• All overprints done at Taylor’d Press (VIC).
• Cards designed by David Lancashire Design (VIC).

*Southern Colour have an offset process called high gamut that makes certain colours like blue, orange, green really pop. It’s a special process where two or three inks are added in addition to CMYK, to extend the colour gamut and enable the press to print a wider range of colours. This in turn makes images look more vibrant, or ‘pop’ with colour.

Ask your local paper specialist or account manager to show you the cards if you’re keen to have a look at the re-design. Enjoy!