Fetch Blog

Each year, as one group of students set sail for a new life, beyond the university shores, another group breezes in. And the pinnacle moment (other than those all important exam results) is the graduate exhibition. The 2011 Swinburne University Communication Design 'Set Sail' graduate exhibition showcased some stellar work. And who better to design the collateral then the students themselves. Jordan Rowe and Christopher See, two of the honours graduates from the Communication Design course, are the stars behind these fun and colourful invites and posters.

The collateral was digitally printed on some of the vibrant and funky colours from the Kaskad range. The stock used includes Peacock Blue, Parakeet Green, Fantail Orange and Bullfinch Pink, all in 225gsm. The creative was inspired by the branding which consisted of four colours with three of them representing the different bodies of students that were exhibiting (orange, green and pink) and the fourth colour (blue), making up the master brand colour.

The concept behind the invitation and poster was to create a piece of communication that was striking and bold enough to grab peoples attention while emulating the style of the mark which is elegant and minimal. The posters were created to be experienced as a set – once they’re brought together, they create the form of the logo. Jordan Rowe shares some interesting insights about this: "We used this in a way to slowly unveil the identity of 'Set Sail' to the Swinburne design community to create some mystique and interest around not only the exhibition, but the additive nature of the poster installation which actually turned out to be one of the biggest talking points around the uni in the weeks leading up to the exhibition. The poster designs were also used as a giveaway at the exhibition with the reverse side containing all of the work and names of the graduating students."

It can be a hard life for pirates, sailors and students alike, especially if they’re challenged with a small budget. Printing finishes like spot colours were not an option so the colourful Kaskad range presented the students with an opportunity to still achieve a great outcome. They reversed the logo out of a solid rich black which then revealed the coloured paper through the form of the 'Set Sail' logo. Another visual bonus was the effect the printing process provided – it gave the appearance of coloured edge printing because of the full coverage of black. We think this collateral is a great example of design and paper working together to produce a winning result!

Convesso Concavo is Lend Lease’s ambitious waterfront residential development in the heart of Victoria Harbour, Docklands in Melbourne. It also sounds like the name of someone you’d really like to know, or something you want to have! We love a bit of alliteration. Martin’s Integrated in Adelaide were briefed in to design and produce a promotional brochure for a sales campaign being held in China.

Some of our paper was chosen to produce these gorgeous brochures. The cover is Rives Design 350gsm, printed 2 Spot Colours with clear pearl foil and the text Knight Smooth - White 140gsm, printed 4 colour process with 2 spot colours throughout. Martins chose Rives Design for the cover because it represents the ultimate in luxury with its refined and fine detailed textured pattern, which they believe is very similar to the feel of an expensive fabric. Knight Smooth - White was chosen for the text weight because of its whiteness, smooth feel, printability and economy.

The key to the success of their marketing communications strategy was to convey the essence of luxury throughout all communication touch points – the brochures, press, online and the display suite. Martins used photography to capture the essence of Melbourne and highlight how close the Melbourne CBD is to the development, and the lifestyle this offers residents. Docklands is a secluded part of Melbourne with its own waterfront yet is connected to the CBD. Melbourne’s Parisian feel, its many layers, textures and international qualities, its cafes, galleries, shopping, entertainment and many gardens are captured beautifully in the brochures.

Your K.W.Doggett Fine Paper account manager has either already paid you a visit or will be coming by soon with an entirely new price book. You'll notice that we've introduced some new products and rearranged some of the sections. There's a new 'Packaging' section, 'Synthetics' has its own section now, and all things sticky aka 'JAC & Doggett Labels' are now combined. A snap shot of the updates are listed below. Please contact Darren Schier, our dedicated Self Adhesives and Doggett Labels Business development manager for any specific updates relating to the 'JAC & Doggett Labels' section.

New products in the 'Coated' section:
- Maine Recycled Gloss and Silk (replacing Mega Recycled).
- Sun Art Publication Gloss in 80gsm.
- Sovereign A2 is now available as optional carbon neutral for an additional 3% surcharge.

New 'Packaging' section, including:
- New Buffalo Board and Buffalo Kraft.
- Renaming of two products: Chill Board (formerly Doggett Kraftback) and Hercules Greyback (formerly Whitehorse Greyback).
- All of our other existing packaging boards.

Expansion of the 'Digital & Office section', now including:
- New Maine Recycled Digital Gloss and Silk in SRA3 for HP Indigo use and digital (dry toner) compatible.
- Sovereign A2 Gloss and Silk SRA3 sizes for HP Indigo use.
- Sovereign Offset Digital in SRA3 now available in both Indigo and dry toner specifications.
- Knight available in SRA3 for dry toner. HP Indigo certified range will be available in early 2012.

Foodies tend to know who Guy Grossi is – he is behind many well known Melbourne restaurants including the famous Grossi Florentino. Grossi approached CIP Creative with a project that was exciting from the outset. The team was entrusted to design the theme and collateral for his new Venetian inspired restaurant – Merchant Osteria Veneta. Grossi's goal was to create a strong Venetian Osteria in the heart of Melbourne (an Osteria is a laid-back place to enjoy food, drinks and good company). He wanted the restaurant to ooze the vibe of Venice and its people, so patrons could step into another world full of romance, fun, colour and ambience. Sounds positively dreamy doesn't it?

CIP Creative was engaged to design the murals on the walls, plates, napkins, menus, wine glasses, business cards, signage and the website. Led by Pete Johnson, AJ Storen and Meredith Earls, the CIP team was able to offer branding, graphic design, illustration, web design and construction expertise – everything Merchant needed. The business cards were printed on Expression 352gsm. Part of CIP Creative's policy is to always look out for recycled or at least carbon neutral stocks for its projects so Expression was an ideal choice.

To kick start the mammoth project, the team researched Venetian culture and found there isn't a typical style attributed to Venice. What struck them was how the Venetians combine influences to create a distinct way of doing things. The CIP team wanted to create a consistent visual identity that didn’t need to rely on a logo alone, so they ended up using strong references to watery blues. These were interpreted a number of ways across the different applications with hand drawn elements, vector patterns and paint watermarks all adding depth to the themes. The creativity issue became where to show restraint and where to go all out! Balancing these two aspects eventuated in a recent win – the team received a prestigious Melbourne Design Award.

Overall, one of the biggest challenges was doing something unique. Melbourne's restaurant scene is flooded with great restaurants so creating a point of difference was really important. The team summed it up: “Through working together and using the broad range of skills and creative talent we are proud to say we achieved Grossi’s dream and created a stunning visual identity.” We agree!

This self-promotional post card set was created by two design driven individuals; Hayden Deane and Anne Mason of Ennis & Perry in Melbourne. Ennis & Perry is a multi-disciplinary design studio with extensive knowledge and expertise within the creative industry.

This clever self promotional tool is printed on an indigo digital press by the lovely guys down at MadMan in Melbourne. To show the quirky nature and creativity of Ennis & Perry, an illustrated puzzle was included on the back of the cards for clients to discover. The illustration was completed in-house with vintage etchings and montage and the eye-catching yellow printed up beautifully.

The set of postcards provide Hayden and Anne with a great talking point and a quick and effective way to offer an overview of their work. Haydn mentioned to us: "We also like the idea of being able to add or swap cards within the pack, making them more tailored for individual clients and to showcase specific areas of work".

The postcards are printed on Conqueror Laid Digital, chosen for its impressive print results, particularly on indigo machines. The origami wrap is on Envirocare 100% Recycled which is hand folded and sealed with digitally printed stickers by Fish Print.

Our new packaging swatch is a real beauty. For those of you who haven't seen it, the swatch features an extensive sample selection of coated and uncoated boards including detailed information on environmental accreditation, sheet sizes and suggested end use applications. Next year, we'll also have the new Buffalo Kraft in 80gsm in stock. It's a slightly lighter colour than the Buffalo Board range.

We put a lot of thought into the packaging swatch, with the aim to make it easier for our customers to find exactly what they're looking for. Our dedicated packaging Business Development Manager, John Alipan, is naturally pretty excited about our newest addition to the kit. ¨It's probably one of the most concise swatches in the market. It features FDA, recycled and environmental credentials for all of our main products, all in one very handy kit. Some examples that we've included are: Simcote which is one of our most popular (one sided) packaging grades - perfect for chocolate boxes; Hercules Greyback and freezer grade Chill Board is also in the swatch.¨

The cover of the swatch features Buffalo Board, the newest addition to our packaging portfolio. The cover image is printed 4 colour process with a white opaque underneath. With a raw, natural look, the Buffalo Board range is best used for health, beauty, fashion and a variety of food applications. Check out our blog story for more info.

If you happen to need a packaging grade that we don't stock, we can help source it for you and give you a referral to a product's end use. For any packaging related question, please email John, he is more than happy to help. To update your selector kit, please call your K.W.Doggett Fine Paper specialist for your very own copy of the packaging swatch.